25 Digital marketing resolutions for 2011
To kick start your digital marketing efforts in 2011, we came up with a list of 25 online marketing resolutions for the new year! Grouped by category, there’s something for every medium. Hopefully, you can find a resolution that works for your website.
25 digital marketing resolutions:
Social Media Marketing:
1. Define an ROI for your social media efforts
2. Create better (targeted, relevant, exciting) blog content
3. Create higher quality multimedia content
4. Energize your community
5. Take part in a new community or blog
Search Engine Optimization:
6. Ensure everyone touching your website understands SEO
7. Encourage natural links for your website
8. Craft web content with natural search in mind
9. Ensure your site is following on-page SEO best practices
10. Proactively request high quality, relevant backlinks
Paid Search Marketing:
11. Don’t overlook the basics of PPC management
12. Judge performance on conversions, not just CTR’s
13. Improve under performing campaigns or discontinue them
14. Improve (AB test) your ad copy
15. Understand when it’s time to outsource PPC management
Web Analytics
16. Tag everything! Establish proper site wide reporting
17. Set actionable, meaningful web metrics
18. Invest in tools to give you the answers
19. Establish AB or multivariate testing on landing pages
20. Ensure someone is responsible for results
Web Design
21. Invest in good great website design
22. Build better performing landing pages
23. Establish ROI projections for new designs
24. Design with different devices (mobile, tablet) in mind
25. Design for your consumers
This list was originally posted on Radium and is being reposted with permission from the author.
About the Author:
Rich Angstadt is the president and founder of Radium, an internet marketing agency specializing in search engine optimization, search engine marketing and social media. He is a Google AdWords qualified professional and lives in Austin Texas. Follow Rich on twitter.
Free SEO Report: 5 Free Tools to get you Started
Rapid growth in internet use over the past decade has created an interesting challenge for businesses everywhere including major brands and corporate giants; How to accurately measure what people are doing on the Internet, sort them into appropriate audiences, and engage with them? These tools will help you conquer these SEO challenges. Enjoy the free SEO report tools.
Alexa
Alexa is a useful resource for people to discover information about websites. You can use Alexa to discover how popular a site is, see visitor trend patterns over a rolling 6 months, find related sites, learn who owns a site and much more.
http://www.alexa.com/toolbar
Quantcast
Quantcast measures and organize the world’s audiences in real-time so businesses can buy, sell and connect with those that matter most. Quantcast engages all 220 million U.S. Internet users, providing detailed audience profiles for the advertising marketplace to learn more about what consumers are doing online.
http://www.quantcast.com/
Google Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
http://www.google.com/analytics/
SEO Chat
SEO Chat aggregates a number of different SEO tools so that the everyday website owner can quickly find highly relevant data involving meta-tags, keyword optimization, site link analysis, and much more.
http://www.seochat.com/
Keyword Discovery
Keyword Discovery collects keyword data from many different search engines world-wide and compiles a range of search related statistics. The site provides you with exact search phrases customers use to find products or services and enables you to maximize the available search engine traffic.
*Note, there is a free and a paid version of this tool.
http://keyworddiscovery.com/
Top 5 Worst Websites of 2009
By TJ Warren
Our mission at DK is to rid the world of boring websites. To end the year of 2009 we decided to look at some of the worst websites of the year. While not all of the websites we have chosen are boring, actually, some are rather entertaining, they do make up the Top 5 Worst Websites of 2009.
Grab a couple cups of coffee if you're going to fill out this form
#5 – Your New Dot Com (US)- If you want your website to look as boring and from the 90’s as this Kansas City web designer’s website does, then take the 3 hours to fill in their brief 64 question contact form to request a quote from them. Web designers are often noted as working harder on their clients websites than they’re own, but this is an extreme. http://yournew.com/
#4 – Who Represents (US) - This website contains a listing of agents who represent various celebrities. Great data, however, they might have been able to choose a better domain name, than http://whorepresents.com. If one were to read the url the wrong way, they may think this is a site that helps complete your X-mas shopping with those hard to find presents. This illustrates the importance of choosing your url carefully to make sure your website purpose isn’t misconstrued. A close runner up to this one was Experts Exchange (http://expertsexchange.com).
Beware - Browsing may cause seizure
#3 – Miauk (UK) - Beware building a website that may give viewers a seizure. This actually does happen. Well, not really, but the site is still painful to look at. If you can bare the view and feel like finding the proverbial Waldo, try to find the link to their “Kala” page. http://miauk.com/
#2 – Bella de Soto (US) - Have you ever wanted to take a large website with over 100 pages of content and cram it into one single home page? Well, Bella did too. She also adds a soundtrack which isn’t too bad until the shrieking and other sound effects begin about 10 seconds in. And if you’re tired of the crossword puzzle or can’t muster another Sudoku, really challenge yourself by trying to figure out what this page is about. This forces us to wonder on what planet was this website a good idea. http://belladesoto.us/
Do you like animated gifs or other quick website gimmicks? Well look no further than lingscars.com!
#1 – Lings Car Leasing (UK) – Gizmos and crap galore on this site. It is so bad its actually funny. Her site has been on so many “Worst Websites” lists that this website is actually ranked as the 155,000th most tracked website today which may actually drive sales to the site. Like they say, “Bad publicity is better than no publicity.”
What is really great is that Ms. Ling actually has advice about creating great websites. One of her website design keys is to “Make stuff colourful and flashing!” http://lingscars.com/