Marketing on the Web with 3D (DK Logo gets a makeover!)

Nice, but alas, not 3 Dimensional...

By TJ Warren

On a snowy Ohio day this February one of our 3D developers decided to take a look at what our own logo would look like as a 3D image.  Basically, as we are always telling people about the unmatched level of detail and quality you get from 3D we wanted to see how our logo measured up.  As we observed the process of re-creating our logo as an object, compared to a standard flat image,  the results had even us astonished.

When we designed our logo, it was built with the idea of being placed on a computer monitor or flat screen TV.   However, the best results we obtained were from placing the logo lettering on an old-school looking boob tube like the one your parents still keep in their basement.  For whatever reason, it really popped especially when laid out against our darkly themed website.

Wow, now that looks nice!

As we re-made the logo we decided to really show off the features of our 1970′s Magnavox.   The outward poking legs and extended bunny ears were fun to add on as we briefly played with our brand image.  All of our logo revamping was done using Autodesk Maya software, our weapon of choice.   Our letters “DK” literally popped off the screen and the many choices of lighting and angles kept us tinkering for hours.  As we often tell our clients the best part of 3D is that you can take your creation and film it from any angle and in any lighting conditions whereas with a regular image you can only see it from 1 angle.

I wonder if you can still find bunny ears like this on Ebay?

As we finished off our amusement with the 3D logo, we learned that even we can sometimes learn about the benefits of 3D in our own marketing.  We’ll keep it around as a fun reminder of what 3D animation can do for anyone (even us).