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	<title>DK Web Consulting &#124; Blog</title>
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	<description>Ridding the World of Boring Websites, one Page at a time</description>
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		<title>The Opportunity of Social Targeting on Facebook Ads (a Facebook Advertising Agency Perspective)</title>
		<description><![CDATA[In my previous article, &#8220;The Perils of Social Targeting on Facebook &#8211; A Consumers Perspective&#8221;, I discussed the horror for a consumer to have their fan-ship of a Facebook page such as Pepto-Bismol shown by social targeting advertisements to their friends.  A fan who allows friends to know this tidbit of information is providing fodder [...]]]></description>
		<link>http://dkwebconsulting.com/blog/facebook-advertising-agency/</link>
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		<title>The Perils of Social Targeting on Facebook Ads (the Consumer Perspective)</title>
		<description><![CDATA[So one day, against your better judgement you accepted the tasty chimichanga.  You were no longer hungry, having already consumed three and now were eating purely because they tasted marvelous.  Upon returning home later that evening with your belly in agony, you reached for the Pepto-Bismol and called it a day. In the morning, grateful [...]]]></description>
		<link>http://dkwebconsulting.com/blog/companies-advertising-on-facebook/</link>
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		<title>25 Digital marketing resolutions for 2011</title>
		<description><![CDATA[To kick start your digital marketing efforts in 2011, we came up with a list of 25 online marketing resolutions for the new year! Grouped by category, there&#8217;s something for every medium. Hopefully, you can find a resolution that works for your website. 25 digital marketing resolutions: Social Media Marketing: 1. Define an ROI for your [...]]]></description>
		<link>http://dkwebconsulting.com/blog/25-digital-marketing-resolutions/</link>
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		<title>Download the &#8220;Why Marketing to Hispanics Works&#8221; Presentation</title>
		<description><![CDATA[Click below to download the presentation by Eric Diaz and Natasha Pongonis from DK Web Consulting on “Why Marketing to Hispanics Using Social Media Works” from their presentation at the Web Analytics Wednesday on November 17, 2010.  Did you know that 17% of the U.S. population is Hispanic, and, by 2013, the purchasing power of this group will exceed [...]]]></description>
		<link>http://dkwebconsulting.com/blog/download-the-why-marketing-to-hispanics-works-presentation/</link>
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		<title>Why Firms Need to Market to Hispanics</title>
		<description><![CDATA[Hispanics are young and on Social Media, so why aren&#8217;t you marketing to them? And oh yeah, 1 in 3 Americans will be Hispanic within our lifetime (by the year 2050).  The ever-growing Hispanic market within the United States offers tremendous opportunities for marketers. Today an estimated 17% of the US population is Hispanic. Furthermore, [...]]]></description>
		<link>http://dkwebconsulting.com/blog/hispanic-market/</link>
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		<title>Why Marketing to Hispanics using Social Media Works</title>
		<description><![CDATA[Check out this quick presentation which covers: Why is the Hispanic market important? Do Hispanics use Social Media? Why is Social Media an attractive way to target the Hispanics? Benefits of Marketing to Hispanics using Social Media How businesses will engage the Hispanic market? What is Social Media Spanish?]]></description>
		<link>http://dkwebconsulting.com/blog/marketing-to-hispanic/</link>
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		<title>What to Read from the Top 2010 Hispanic Online Marketing Reports</title>
		<description><![CDATA[Since there are already too many 40+ page reports out there instructing marketers as to where the opportunities lie in engaging with Hispanic consumers, we&#8217;re here to make it easy.  This is our analysis of the 3 most current free Hispanic Online Marketing reports; the 2010 US Hispanic Social Media and Marketing Overview, the 2010-2011 [...]]]></description>
		<link>http://dkwebconsulting.com/blog/2010hispanic-marketing-report/</link>
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		<title>Engaging Spanish Speaking Consumers through Social Media &#8211; the March of Dimes Way</title>
		<description><![CDATA[After years of fielding thousands of phone calls and emails from Spanish speaking mothers and parents to be, the March of Dimes realized the necessity to expand their outreach efforts. And while reports are now streaming in bearing statistics about how much more active Hispanics are on social media, it seems that the March of [...]]]></description>
		<link>http://dkwebconsulting.com/blog/hispanic-marketing/</link>
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		<title>Measuring Social Media Engagement</title>
		<description><![CDATA[So if your Facebook fan page has 2,000 fan interactions per week and mine only has 200, is there any way my page could be considered more engaging?  Why yes, absolutely there is.  What needs to be considered is the amount of interaction per fan, which puts all pages on an equalizing, pound-for-pound scale.  Basically, [...]]]></description>
		<link>http://dkwebconsulting.com/blog/social-media-engagement-score/</link>
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		<title>How Fortune 1,000 Brands Engage Spanish Speaking Facebook Fans</title>
		<description><![CDATA[Many large brands such as Nike, McDonald&#8217;s and others have well over 1 million fans and struggle deciding how best to communicate with Spanish speaking fans which in many cases are 10% or more of their total fan base.  We determined there are 4 main methods to begin engaging a brand&#8217;s fans using Spanish language [...]]]></description>
		<link>http://dkwebconsulting.com/blog/spanish-social-media/</link>
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